I’m buying into the logic right now—both consciously or subconsciously. The book says that most online reviews tend to be positive: most of my online reviews do tend to be positive, including this one. It’s true because life is too short to write about things you hate.
The monograph is short, flashy, and easy to read. Like many popular books about anything that has to do with business it seems guru-ish, as much to inspire you to go out and do something as it is set on changing your way of thinking about something.
That being said, the book’s key insight—that shoppers spend quite a bit of time researching their product online before they buy is hardly revolutionary. To independent authors trying to hock their books, we already know that online reviews and word of mouth are indispensable.
So what does this book add to authors trying to find a way to market their book? It seems to emphasize the age old truth: find your target audience and make sure they talk about your book publicly. Chapter 6 is where the monograph really gets going. Here you can begin to plan your strategy for using the internet and social media to introduce your product to people in positive ways.
There are a few gems to be gleaned from the later chapters for the indy author. Certainly, I haven’t thought about using videos on Youtube or my mobile as a sales device, at least as much as I should be. I am also woefully behind in understanding the various tools that Google has available to analyze statistics and trends on the web (at 29 I am already an aging luddite). These are all useful prompts for rethinking your advertising campaign.
Posted on July 29, 2011
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